On-Page vs Off-Page SEO

What is On-Page SEO

On-page SEO also known as "on-site" SEO is the act of optimizing different parts of your web site that affect your search engine rankings. It's stuff that you have control over and can change on your own website. Here are the the biggest factors included.
On-page SEO ensurWhat is On-Page SEO?
es that your site can be read by both potential customers and search engine robots. With good on-page SEO, search engines can easily index your web pages, understand what your site is about, and easily navigate the structure and content of your website, thus ranking your site accordingly.

What is Off-Page SEO?

Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites.  A good analogy for how authority works is this. If you have a bathtub with rubber duckies in it (the ducks are your pages), and you start filling the tub with water (links), your duckies are all going to rise to the top.  This is how a site like Wikipedia ranks for pretty much everything under the sun.  It has so much water in its bathtub that if you throw another rubber duck in it, it's going to float to the top without any other effort. There's a score called "Domain Authority" that calculates how authoritative your website is compared to other sites.  You can type your domain name into here to see your score.